![]() ![]() With his access to Ronald Reagan’s White House and the international reach of the Jimmy Swaggart Ministries, he was a leading figure in the political emergence of the Christian Right. ![]() At Swaggart’s peak in 1987, when he was preaching from the pulpit at his Family Worship Center in Baton Rouge, Arbitron estimated his weekly U.S. audience at 2.1 million viewers. Swaggart is pictured here during one of his televised sermons in the 1980s.Ĭalled the “King of Honky Tonk Heaven” by Newsweek in 1982, Jimmy Swaggart was America’s most popular televangelist in the 1980s. Jimmy Swaggart is a Pentecostal pastor based in Baton Rouge. Jimmy Swaggart Called the "King of Honky Tonk Heaven" by Newsweek in 1982, Ferriday's Jimmy Swaggart was America's most popular televangelist in the 1980s.
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